Top Tips: B2B Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. In short, the balance is to do good first and then add the right messaging and useful content a little later on.

Tips 74

How B2B CMOs are Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. In short, the balance is to do good first and then add the right messaging and useful content a little later on.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.