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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Integrations with ACT!

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. ThinkingChat promised "artificial intelligence lead capture agents" engage site visitors and capture contact information.

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Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!

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Enhancement Round-Up Q1 2019

Lead Liaison

An enhanced CRM/Marketing automation connector allows for deeper integrations. Plus, we’ve added over 10 new capabilities to our event lead management solution, GoExhibit!â„¢. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Not yet a client?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

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Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!â„¢

Lead Liaison

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!â„¢, They have rapidly become the global leader in event lead management. The enhancements allow companies to customize the lead capture experience with brand colors, logos, other custom content such as explainer videos or maps.