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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

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35 Tech Terms Translated Into Plain English

Hubspot

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). HubSpot has APIs that developers use to get information from our software into theirs.

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6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Amplification. Episodic Content.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Interactive content and visual storytelling. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. to reach more people on the most popular social network that people spend the most time on.

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10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

Can be presented as the main course or served as a pre-roll advertising appetizer. Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

You map out a training program to optimize your health, research the proper tools for the environment and go on multiple practice hikes to prepare for the main event. Revise: Present your message clearly. Then, you discover your most active engagements online are happening on video clips posted to Facebook. Align strategy.

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50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it. Instagram is my favorite social network because of its social storytelling simplicity. Mari Smith, Facebook marketing expert.