Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Email content is no longer locked in stone when you send it. When the book was published last fall, there were some definite signs of email heading in this direction.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Contently

MARCH 22, 2017

Along the way, I developed a few rules that helped dictate how much we should publish. Rule 1: Quality trumps quantity. Shocking rule here, right? Rule 2: You need to publish at least enough to fill a regular newsletter. Rule 3: Be realistic about your resources. Before long, though, I realized I was wrong.

Newsletter 162

Newsletter Content Microsite Rules 162