How Proper Talent Management Prevents CIOs and CMOs from Butting Heads
Content Standard
MARCH 31, 2017
In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! The heads of tech and marketing have been known to disagree now and then, but they do share one common goal: a better customer experience. Focus dynamic, cross-role teams on customer outcomes.
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