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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

Nearly every article on landing page testing lists the following culprits as the main reasons why tests fail: Poor insights: Too many landing pages don’t collect data via heatmaps, session recordings, form analytics, or conversion tracking. This leads to ill-informed hypotheses about what to test. It sounds too good to be true.