Bound360

DECEMBER 7, 2017

Welcome to our six-part series on building a successful website personalization strategy. We spend a lot of time talking about why personalization is important. Personalization is relevance. Personalization is targeting. personalization is necessary. Robust technology to dynamically change websites.

Website Personalization 45

Website Personalization Personalization Marketing Websites Marketing & Strategy 45

Terminus

SEPTEMBER 25, 2017

Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. Account-based website personalization. After all, you don’t want to inundate customers with sales offers that aren’t relevant to them. Think about using: Marketing emails. Custom content.

Account Based Marketing 20

Account Based Marketing ABM Template Cross-Selling 20

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

For example, in organizations where the CEO/President is the final decision-maker, ROI is “Extremely&# or “Very Important&# among 92% of respondents, but that number drops to 86% in organizations where Staff makes purchase decisions.&# Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

To help cut through the constant information overload, and help guide decisions more effectively, the most valuable content is that which is tuned to be relevant and engaging to the buyer - one-to-one personalized for example by industry, location, size, stage in buying cycle, role, pain points and opportunities.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

MAY 26, 2020

billion hours through the use of chatbots by 2023, and predicts cost savings of $8 billion from the use of chatbot conversions by 2022: And Gartner predicts that by 2021, around 50% of enterprises will spend more on chatbots than on mobile app development. Engage with offers, discounts and/or relevant information for the user.

Lead Generation 139

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 139

Single Grain

JULY 19, 2019

For example, Microsoft and Uber are two companies – in addition to malls, sports arenas and campuses – that are using Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), 6) Video Marketing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111