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ViewPoint
DECEMBER 17, 2013
B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.
SWZD
SEPTEMBER 30, 2019
How does a Marketing leader connect with Sales and Finance leaders in the organization? One key is being able to speak their language, which is what we discussed with our latest guest, Mary Peterson , Vice President of Marketing at Ruckus Networks. She said they market based on audiences, and not around product.
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Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.
Adobe Experience Cloud Blog
JULY 15, 2011
Tuesday: Engaging Your Customers with Effective Videos for Marketing. Jamie Grenney is awesome – he’s one of the smartest guys out there in content marketing, especially video. 10 Strategies for Content Marketing, Events, and Marketing Automation Success. Mobile Marketing: Stay Engaged Wherever You Are.
Heinz Marketing
OCTOBER 29, 2018
By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. ” When you do that, that’s when you’re thinking about your marketing. For more info, be sure to check out MailTag.io !
Webbiquity
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.
Webbiquity
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.
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