Martech Advisor

NOVEMBER 25, 2019

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 90

Email Marketing Design Trends Work Management 90

Salesforce Marketing Cloud

FEBRUARY 20, 2024

This includes knowledge of the regulatory and ethical aspects of AI and how AI impacts policies, business strategy, data governance, and privacy. You need to be able to work with team members and across multiple teams and functions within an organization to collaborate effectively to problem-solve and find solutions to various challenges.

Resource Management 52

Resource Management Work Management Allocation Ethics 52

RebelMouse

AUGUST 2, 2023

It is predicted that by 2030, the AI market will be worth $1 trillion. From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. It's crucial to use AI ethically and adequately to avoid any penalties.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Envy

DECEMBER 22, 2021

It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets. The company is killing it with its cyber security marketing. Cyber security startups are popping up like mushrooms after the rain. Abnormal Security.

Enterprise Management 118

Enterprise Management Startups Work Management Marketing Management 118

Salesforce Marketing Cloud

DECEMBER 14, 2023

Attention to detail Conducting thorough incident response , developing policies and ensuring compliance , performing accurate vulnerability assessments , monitoring networks effectively, detecting phishing attempts, maintaining meticulous documentation, analyzing trends, and reporting.

Work Management 105

Work Management Business Resource Management Allocation 105

Single Grain

DECEMBER 18, 2023

There are plenty of great applications of AI in marketing, but we have to maintain caution with how much of it we use given its potential to be used maliciously. For marketers and brands, it’s crucial to safeguard customer data for two reasons. To gain their trust, you must emphasize your commitment to data security.

Marketing AI 52

Marketing AI Work Management Marketing Management Personalization 52