CMO Council: CMOs and CIOs Are Not Aligned
Customer Experience Matrix
OCTOBER 21, 2010
This affects marketing automation vendors too, since they sell to both sides. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. CMOs and CIOs agree they need to work together, and why.
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