Webbiquity
DECEMBER 10, 2013
eMarketer ). Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( eMarketer ). Another study found the three biggest challenges for content marketing to be limited budgets (27%), limited staff (25%), and generating new content (21%). B2B Marketing Insider ).
Webbiquity
FEBRUARY 23, 2016
Yet just 18% of B2B SMB marketers are using LinkedIn ads (while 75% run ads on Facebook). Most B2C marketers (56%) say Facebook has generated some revenue for their business. Just 18% of B2B SMB marketers are using LinkedIn ads. eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7%
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Adobe Experience Cloud Blog
JANUARY 21, 2016
According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Demand Generation: I think Account-Based Marketing is going to pick up major traction this year. According to eMarketer, 41% of B2B marketers worldwide said they would be increasing spend on ABM this year.
Webbiquity
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities.
Adobe Experience Cloud Blog
JUNE 10, 2016
Studies have shown that leads generated from referrals convert 4X better than marketing leads, according to eMarketer. Many SMB and enterprise companies use a referral platform in addition to their marketing automation and CRM platforms to automate the process of capturing and closing referral leads.
Webbiquity
JANUARY 17, 2011
However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by eMarketer. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Salaries are lower in certain regions (e.g. Yes—sort of.
Valasys
SEPTEMBER 27, 2018
61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. the ability to generate more and better leads is considered as the number one benefit of marketing automation by B2B marketers (Pepper Global). BrightTALK). Statista ) ( Instagram ).
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