Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is the first year we asked about the role of the corporate Web site.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Content Standard

NOVEMBER 3, 2015

According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. I’ve become somewhat of an email snob—because I have to be.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. I’ve become somewhat of an email snob—because I have to be.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40