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Problems with "Naked" CRM Systems

WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified.

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Awards Are Nice, but Relationships Rule

WebMarketCentral

JUNE 28, 2006

But the most amazing person I've gotten to know professionally this year is Kirsten Chapman, head of technology marketing agency KC Associates. She's justifiably proud of the group of talented, experienced marketing professionals that she's assembled.

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