Remove Effectiveness Remove Order Remove P2P Remove Purchase Remove Case Studies
article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. Article by Ernan Roman, President, ERDM Corp.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. These buying expectations are carrying over to B2B purchases as well. I’ve heard it described as P2P, people to people. That might be a very specific case study.

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Check out the Twitter X-Factors study here. consumers involved in the study. We just did it voluntarily.

Twitter 148