Remove Effectiveness Remove Opt-out Remove P2P Remove Blog
article thumbnail

PayPal’s new ad business could be good news for financial marketing

illumin

This could spell out opportunities and huge potential for financial services marketing. These companies can utilize PayPal’s data to effectively target consumers with advertisements that can be displayed on various platforms, like other websites or connected TVs. “ PayPal just announced its new advertising business venture.

article thumbnail

SMS marketing is taking over

DotDigital

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. In fact, nowadays, 75% of consumers say they don’t mind getting texts from brands as long as they have opted in. SMS Marketing is also cost-effective. Happy Texting!

SMS 59
article thumbnail

30 B2B Social Media Tips for 2016

KoMarketing Associates

So, as it turns out, we still have work to do. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Because, as it turns out, sometimes asking people to take an action…works.