What Monty Python and your content strategy have in common
G2M Solutions
JUNE 30, 2018
Perhaps only a few of the most "experienced" B2B marketers (a.k.a. old) may remember Monty Python's classic Parrot sketch , when the shop owner declares "That parrot isn't dead.it's just resting!" Many B2B Content producers are openly questioning if content marketing is in fact dead. It certainly feels that content has failed to deliver the expected returns it promised in terms of brand awareness, new visitors and leads.
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