Sat.Jun 30, 2018

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What Monty Python and your content strategy have in common

G2M Solutions

Perhaps only a few of the most "experienced" B2B marketers (a.k.a. old) may remember Monty Python's classic Parrot sketch , when the shop owner declares "That parrot isn't dead.it's just resting!" Many B2B Content producers are openly questioning if content marketing is in fact dead. It certainly feels that content has failed to deliver the expected returns it promised in terms of brand awareness, new visitors and leads.

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B2B Reads: UX vs. UI, Reputation, and Mindset Infections

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to create, operationalize and maintain a target account list. The target account list forms the foundation of Account-Based Marketing.