Tony Zambito

SEPTEMBER 29, 2018

As is most common in businesses today, there is enormous pressure to achieve short-term immediate results. Today’s hyper-focused mode of operating on the short leash can make it difficult for business leaders to step back, gather critical customer insights, and take a long-term view. Yet, the necessity to do just that has never been more pronounced as now.

CMO 176

CMO Analytics Network Marketing Planning 176

Rev

SEPTEMBER 29, 2018

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? I’ve been running Facebook ads for a long time. In fact, I’ve pretty much been on the platform since it was a thing. My expertise with the platform is predominantly because of my background as a B2C demand generation specialist. Simply put, Facebook offers some competitive advantages that most other platforms couldn’t dream of.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Heinz Marketing

SEPTEMBER 29, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone.

B2B Thought Leadership 74

B2B Thought Leadership B2B Thought Leadership B2B Sales 74