Sun.May 10, 2015

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A Simple Guide to Choosing the Right Chart for Your Data

Hubspot

Data about website performance, sales performance, product adoption, customer service, marketing campaign results. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. the list goes on. When you manage multiple clients with multiple sources of data, it can get overwhelming.

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Beginners Guide: Marketing Automation

GreenRope

If your company offers a number of different services or products, you will want to send relevant information/content to them based on what they are interested in. Using the example above, create three different emails with specific content geared toward each of your services.

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Beginners Guide: Marketing Automation

GreenRope

If your company offers a number of different services or products, you will want to send relevant information/content to them based on what they are interested in. Using the example above, create three different emails with specific content geared toward each of your services.

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Beginners Guide: Marketing Automation

GreenRope

If your company offers a number of different services or products, you will want to send relevant information/content to them based on what they are interested in. Using the example above, create three different emails with specific content geared toward each of your services.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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Beginners Guide: Marketing Automation

GreenRope

If your company offers a number of different services or products, you will want to send relevant information/content to them based on what they are interested in. Using the example above, create three different emails with specific content geared toward each of your services.

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Beginners Guide: Marketing Automation

GreenRope

If your company offers a number of different services or products, you will want to send relevant information/content to them based on what they are interested in. Using the example above, create three different emails with specific content geared toward each of your services.

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4 Steps to Developing Your Customer Care Strategy

Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. The quality of a customer care strategy can make or break a company.

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.

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These Top Financial Services Marketing Trends Will Help You Stay Competitive

Today’s B2B clients have developed consumerized expectations, which means that financial services firms need to create a differentiated digital experience to grow a dedicated client base. Read three marketing trends — backed by data — that will give your firm a competitive edge in the digital era.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months for Restaurants

You’ll learn: What consumers expect from restaurants and food service establishments. This large-scale North American survey explores changes in expectations over the last year. How habits are solidifying. Where to focus efforts to drive the greatest impact.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.

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7 Winning Lead Generation Strategies to Drive Growth

Identify the stakeholders who are in-market for your products/services. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Target and reach your highest-value prospects. Create content and messaging that compels decision-makers to act.

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3 Mistakes Organizations Make While Developing ABM Programs

Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Four of the Big 4 firms, 15 of the top 20 pharmaceutical companies, and 300+ leading technology, financial and professional services companies use SpotMe to host virtual events, webinars, and hybrid meetings with apps, video, attendee engagement and analytics. Download the eBook today!