Sat.Jul 30, 2022

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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” To which software review site G2 responds in this article, “Hold my beer.” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups

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On-Site Search Best Practices For SEO & User Experience via @sejournal, @KayleLarkin

Search Engine Journal

Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on Search Engine Journal.

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B2B Reads: Empathetic Leadership, Reemerging Paper Catalogs, and Purposeful Work

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 10 Characteristics of Great Sales Managers. In this post, Anthony Iannarino offers ten characteristics that many great sales managers share, including knowing each individual on their team, using positive accountability, an

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How to Use and Make Lead Generation Chatbots? [7 Ways]

Outgrow

How to Use and Make Lead Generation Chatbots? [7 Ways]. Technology has evolved into becoming an integral part of our everyday lives. And as consumers, we have come to expect certain tech elements whenever we interact with a business (new or beloved). No one wants to send an email and wait 24 hours for a response from the customer support team or make a call and wait to get connected to the right person.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Best IT Infrastructure Monitoring Services for Enterprises

TrustRadius Marketing

IT infrastructure monitoring is critical to the successful operation of any enterprise. Networks are composed of many moving parts that range from devices and servers to databases and data centers. As your network grows you might notice a drastic increase in the number of these moving parts. Keeping track of these devices is essential to the continued success of your organization.