B2B Marketing Directions

JULY 2, 2017

Yesterday, I performed a Google search using the term "sales and marketing alignment." My search produced 239,000 results. When I limited the search to the past year, Google still returned over 50 pages of results. So clearly, sales and marketing alignment is still a hot topic in the B2B sales and marketing world. Marketing and sales professionals have long recognized the importance of forging a more productive relationship between sales and marketing, and some companies have made progress in im

Research 45

Research Demand Generation Agencies Demand Generation Verticals 45

Contify

JULY 2, 2017

When we sent out the last issue of our Market Intelligence Fortnightly newsletter, we also launched our first global Market Intelligence survey. The responses have started pouring in. And what we’ve noticed so far is a common trend?—?the Market Intelligence function is being increasingly linked with business objectives which roughly translates into demonstrating business expansion driven ROI.

ROI 40

ROI Marketing Management Paid Search Agency Newsletter 40