eCommerce and Touchpoints - B2B Marketing Zone

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Behavior >> Frequency & Recency >> Count of Sessions. Behavior >> New vs. Returning.

Marketing Analytics Tools

Marketing Analytics Tools Marketing Report Analytics B2B Marketing

CRM Best Practices: How to Choose the Best Free CRM System

Hubspot

NOVEMBER 7, 2023

Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback. For example, Vellacott’s team focuses on specific page views of conversion-based content, frequency, and recency of page views.

CRM

CRM Sales Management Work Management Marketing Management

B2B Marketing Zone

27 B2B Marketing Measurement Reports in Google Analytics

CRM Best Practices: How to Choose the Best Free CRM System

Webinars

Stay Connected