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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Setting Up Email Marketing Automation Workflows.

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Marketer of The Month Podcast- Defining and Developing the Perfect Content Strategy for Your Brand

Outgrow

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Why robust marketing is incomplete without honing your writing and focusing on content. Mindy Morgan Avitia: Forrest Gump.

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Content Distribution Strategy – Everything You Need to Know!

Outgrow

One content type that marketers have been using since time immemorial is ebooks. There are ebooks on content marketing, content distribution, ecommerce businesses , and more. . Some popular types include quizzes, calculators, chatbots, ecommerce recommendations, polls, surveys, and forms. . What’s more?

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Now, it's time to tap into the other dreams marketers are having.

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90 CRO Tips from 42 Shopify Experts

Convert

But you can’t fully optimize for your customers without a mindset shift. It takes a culture of experimentation to really understand what your customers are looking for—and that begins with a willingness to ask the right questions and stay humble about the answers. Does the copy clearly indicate who your product helps?

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The Ultimate Guide On How To Nurture Leads (+ Convert Them To Paying Users)

Albacross

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. That said, this isn’t about what’s easy for B2B marketers.