Hubspot

JULY 22, 2018

If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Slideshare) 80% of marketers using audience segmentation report a rise in sales. seconds over the past two decades.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 64% of marketers invest in SEO strategies and tactics. According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” ( Econsultancy ). According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

Marketing Insider Group

DECEMBER 1, 2021

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing.

Trends 363

Trends Content Marketing Work Management Planning 363

Rollworks

JUNE 3, 2018

Account-based marketing is a new type of funnel. Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. For example: eCommerce store owners versus Fortune 500 marketing managers. Only 0.75%? That’s less than 1%!

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. 2 Automating Processes and Optimum utilization of the Marketing Resources. 3 Reducing Errors.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69