Aberdeen

JULY 3, 2019

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. Content marketing is one of the main ways to boost brand awareness. This is where intent data can help. Doing all of these things successfully requires a strong foundation of data.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

Aberdeen

JUNE 25, 2019

And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. But purchase intent insights aren’t static. Boosting SEO Results with Intent Data.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

PureB2B

FEBRUARY 3, 2022

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy. 1 Callahan, Sean.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Hubspot

DECEMBER 23, 2022

“Leadfeeder gives us a great idea of which qualified enterprise prospects are checking us out so we can follow these leads,” Ben O. Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

6sense

DECEMBER 8, 2021

With enough data, patterns will emerge … and they’ll help inform the creation of a traditional ICP. . It’ll take more than firmographic data to successfully spot the accounts in your IICP. Intent data and predictive data are required to identify when prospects are ready to buy. Now to Determine Your IICP.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey. Product reviews.

Intent Data 52

Intent Data Intent Account Based Marketing ABM 52

Aberdeen

SEPTEMBER 30, 2019

By infusing intent data into your brand awareness campaigns, you can cover your bases with what business leaders really care about—conversions. Beyond conversions, intent data creates a foundation for the rest of your brand awareness goals so you can feel confident in your approach to the long game.

Intent Data 40

Intent Data Intent Brand Identity Branding 40