Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers
RebelMouse
JULY 13, 2018
The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy. The brands are now unified into three different platforms: Google Ads, Google Marketing Platform, and Google Ad Manager.
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