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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy. The brands are now unified into three different platforms: Google Ads, Google Marketing Platform, and Google Ad Manager.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Sponsored by Doubleclick. Sundeep Kapur - NCR, has been assisting organizations with their converged channel marketing strategies since 1990.

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Pressure

Content Standard

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans.

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Meet WPP’s firm of strategic marketing technologists

chiefmartech

I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. We do no creative, no web or app development, no media planning or buying.