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Pressure

Content Standard

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans.