Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. When an email bounces, check the status message or code.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Part of this requires that your domains are authenticated and that you’re following infrastructure best practices. . Your opt-out list. Spam reports.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Each expert recommended that your domains are authenticated and that you’re following infrastructure best practices , including your DMARC, SPF, and DKIM.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99