Binary Demand

APRIL 19, 2024

Mobile open rate When crafting email content, consider both desktop and mobile users. of subscribers), 70% use iPhones, influencing mobile open rates. Click-to-open rate The click-to-open rate (CTOR) is a crucial metric for email performance. Open Rate When do you check emails the most?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

OCTOBER 30, 2023

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99