2023 Predictions: How data will change marketing in the new year
Martech
JANUARY 5, 2023
Experience, Ecommerce and Transformation. Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Digital media and advertising. Retail media networks.
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