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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? I love LinkedIn. Obviously, there are a lot of other platforms out there.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. subject matter experts, network coordinators and newsletter editors) to use personal shared workspaces (see above) to post and archive their content as part of their Public folder. · Knowledge. ·

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

LinkedIn for Lead Generation - Client Bridge , September 18, 2010 LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. Social Media (239). 20+ Cool Social Media and Web Tools , September 15, 2010. Disintermediation (3).

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What?s Digital Transformation? The Answer of 10 Experts

Exo B2B

Click on the names to access their impressive profiles on LinkedIn). This desire to go faster and to act on a larger scale has been achieved by individuals using digital tools, the most common example being social networks. So let’s begin with one of the greatest international experts on the subject. Dion Hinchcliffe.