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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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B2B Marketing Predictions For 2011

Marketing Insider Group

One thing that’s not going to go away even in 2011 is the email marketing efforts. Maybe this will change with future iterations of the product but I remain to be convinced. I am utterly convinced the rise of all things mobile will take us all by surpise at its swiftness, espcially in the consumer world.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. April Dunford.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. April Dunford.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. [link] [link] Maggie Hibma Are we rushing into social media?