Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. For our demand generation team, it’s all about marketing at scale (one-to-many). The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

B2B Digital Marketer

OCTOBER 13, 2020

Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles. The company’s newest product, ProteusEngage helps sales leaders take guessing out of the previous “dark-out” periods that so often slow or kill the sale between qualified to close in the process.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

BDB

SEPTEMBER 27, 2023

In this guide, we will focus on information seeking leads (ISLs) – a portion of your target audience who is actively looking for information about a challenge they are facing – and examine both the channels and tactics that can generate them. of marketing professionals cited better win rates as a benefit of such alignment.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Lead generation In SaaS, lead generation is marketing-focused rather than sales-focused.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52