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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.

B2B 62
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MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Customer Experience Matrix

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. The company also created special editions for ad agencies, which now provide about 40% of its business.

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. Without a reliable system, work will fall into chaos. On average, 11.4