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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives. Consider impressions and click-through rates.

PPC 40
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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.

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The Customer Journey Starts Here

GreenRope

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search.

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The Customer Journey Starts Here

GreenRope

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search.