Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

Work Management 92

Work Management Enterprise Management Digital Asset Management Marketing Management 92

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

Work Management 102

Work Management Digital Asset Management Marketing Management Organization 102

Content Standard

SEPTEMBER 13, 2018

A recent blog post started making the rounds on social media, a local news station aired a spot last night that you could have sworn used clips from some of your video content, and your sales director keeps pestering you about getting a copy of a white paper your content team produced two years ago. Image attribution: Max Langelott.

Top of Funnel 60

Top of Funnel Digital Asset Management Work Management Marketing Management 60

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Xerox released the first webinar software, PlaceWare, later that year. Virtual event history.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

JANUARY 17, 2019

It is where a sales rep reaches out to a prospect, whether by networking or by cold-calling a list, to sell a particular product or service. The actions of the sales rep may be outlined in a sales process document and tracked in a sales tool such as a CRM (customer relationship management). Photo by rawpixel on Unsplash.

Digital Asset Management 66

Digital Asset Management Eye-Tracking Cold Calling Buyer Personas 66