The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed
Hubspot
OCTOBER 5, 2017
Provides us with context about the prospect’s interests or prior behavior, allowing us to develop more personalized outreach. We’ll use this list later, when we’re in the outreach phase of prospecting. At HubSpot, the reps have coined the GPCTBA/C&I framework (which they vouch sounds more confusing than it actually is).
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