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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Provides us with context about the prospect’s interests or prior behavior, allowing us to develop more personalized outreach. We’ll use this list later, when we’re in the outreach phase of prospecting. At HubSpot, the reps have coined the GPCTBA/C&I framework (which they vouch sounds more confusing than it actually is).

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us I have checked out Hubspot and LeadLander. I’m sure I forgot a few.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

by HubSpot. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. The set up takes some time, but the end result is a powerful monitoring tool without the cost of a paid social media monitoring application. Tweet This!

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. More than 1.5 are shared on Facebook daily.