9 Link Building Email Outreach Templates That Actually Work


Thanks for joining me here on the HubSpot Marketing Blog today. Whether you're just starting out with inbound link building or you're getting fatigued by nobody replying to your outreach emails, I wanted to help you out. Link Building Outreach Rules.

Best Practice Tips For HubSpot Sequences


Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. If you can automate this with a tool like HubSpot’s Sequences, you’ll set your team up for success, with a more efficient process. What Are HubSpot Sequences? HubSpot Sequences helps your marketing and sales teams to do exactly that.

4 HubSpot Sidekick Replacements for Email Tracking and Lead Generation


For a long time, HubSpot’s Sidekick was the go-to email tracking software for salespeople. In 2016, HubSpot announced the rebranding of Sidekick to HubSpot Sales, which was bundled as part of the HubSpot CRM and Sales product suite. While having little impact on those already using HubSpot’s CRM, this greatly impacted businesses using Sidekick alongside another CRM or users who did not use a CRM at all. It’s a very simple process to replace HubSpot Sidekick.

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment


And since videos are a highly popular content format, we wanted to see if adding that to our traditional outreach mix could help. Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework.

How B2B Marketing is Changing in 2018

LinkedIn ads / sponsored content 8 Social media marketing 8 Social media ads / paid social / sponsored content 7 Facebook ads 5 Twitter ads 4 Instagram ads (for branding, not lead gen) 2 LinkedIn - direct outreach 1 Event Marketing Tactics (17 responses). 1How B2B Marketing.

5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing


Get Started with ABM Using These HubSpot Workflow Recipes. In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. Measuring Success with Terminus and HubSpot.

Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]


As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. Effective Social Outreach Strategies for 11 Different Industries.

Five Reasons Your Marketing Strategy Needs Blogger Outreach


Today's guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. That's why bloggers - a virtually unlimited source of third party opinions - have made blogger outreach a key component of successful marketing strategies. Whether you're already a blog outreach believer or not, here are five key points why marketers need bloggers on their side. Findings from HubSpot show that blogging is the number one factor companies cite for increasing traffic.

HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet


Terminus partnered with HubSpot to create the Account-Based Selling Worksheet combining ABM and inbound marketing strategies for pipeline acceleration. The post HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet appeared first on Terminus.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy


After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

Dear HubSpot: My Mom Is the Only Person Reading My Blog


Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Another little "hack" you can try is doing some personal outreach to folks once you''ve put up a new blog post.

How to Handle Blogger Outreach & Pitching With Jason Falls of Social Media Explorer [@InboundNow #23]


Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Blogger outreach. Check out HubSpot's Free 9 Step Email Marketing Guide. Blogger Outreach. Connect with HubSpot

Five Steps to Implement a Championship Link Building Strategy


Create an outreach strategy. When creating an outreach strategy, one of the most important components of outreach is the pitch that you intend to make to the site on your dream list. This relationship could not have been forged without a stellar outreach strategy.

The 23 Best Content Ideation Tools


Valuable not only for content marketing but also crisis management, influencer outreach, advertising allocations, and market research. Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. HubSpot.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

Inbound Marketing the Way God Intended


Yes, earned media outreach and engagement also has an agenda. In PR and with blogger outreach, as with everything, be a gentleman and everything else will follow. Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

Best Social Media Stats and Market Research of 2010 (So Far)


New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog.

9 Criteria for Selecting a Social Media Monitoring Tool


Social media isn’t an island and marketing / outreach efforts there should ideally be integrated with other programs, so in these environments, monitoring capabilities beyond social media become valuable. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

Do You Qualify?: The Leads Test You Must Pass


Cold email outreach must be personalized and full of value for the specific target. Your cold email outreach, and sales reps especially, should only be engaging in-budget leads. This will eventually allow you to effectively target them with cold email outreach most effectively.

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Are You Part of the Predictive Lead Gen Generation?


So why are we still relegated to cold email outreach online? Considering the extensive list of insights on each lead, cold email outreach is no longer so cold. With a dynamic ranking hierarchy, each unique cold email outreach will appear as personalized and value-laden for the lead. .

Traditional vs. Predictive Lead Scoring: Hard Math


Certain companies will choose to shine a flashlight in the darkness to reliably achieve a full sales funnel and maximize their conversion rates on cold email outreach. Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator.

Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?


What works on the used car lot doesn’t fly in cold outreach emails. Exclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads. Imagine you’re about to dive headfirst into a big new list of leads. There’s a genuine sense of opportunity in the air.

Best of 2009: Social Media Marketing, Part 1


by HubSpot. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#.

Account-Based Sales Development In A Predictive World

Ignite Tech

This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. However, thanks to Outreach’s automation, we’ve been able to avoid spreading ourselves too thin. Our sales development team lives in Outreach today. Whether we’re working inbound or outbound leads, Outreach makes it easy to automate what used to be manual workflows and sales sequences. They used Outreach to contact these folks for onsite meetings.

The Biggest Contributor to B2B Revenue

B2B Lead Generation

HubSpot. Is the ideal outreach top down or bottom up or both? In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less.

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Stand Out in 2019 with Video Marketing


Engagio will be there along with our friends from Vidyard, HubSpot, Sales for Life, etc. SDR Outreach: Forming a human connection early with prospects has resulted in a 20% increase in meetings set.

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5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring.

Stand Out in 2019 with Video Marketing


Engagio will be there along with our friends from Vidyard, HubSpot, Sales for Life, etc. SDR Outreach: Forming a human connection early with prospects has resulted in a 20% increase in meetings set.

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Slow Your Content Marketing Down

Content Marketing Institute

The concept of quality over quantity is a long-held business truth as proven with research: HubSpot found that over 90% of its blog leads came from old blog posts. Over 90% of its blog leads came from old blog posts via @HubSpot.

The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. All of the statistics were interesting in their own way, but the finding that was most telling to me was with over 80 percent of practitioners proving that 1-to-1 email outreach is still the number one tool used to engage target accounts.

How to Find New B2B Prospects Using Technographics

HG Data

What Bedrock needed was a way to quickly find companies using this combination of technologies so that they could proactively reach out to them through coordinated inbound and outbound outreach.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Hubspot defines owned content as “content you’re in full control of. Earned media, as the name suggests, is media that you earn through media outreach. To ensure maximum visibility, promote it on social media, in newsletters, in email and any other outreach. (To

30 Top Startup Marketing Tools to Build and Scale Your Business


By identifying the businesses visiting your site and monitoring the pages they visit and the content they read, you can develop outreach and engagement opportunities based on their actual site engagement. Alternatives Outreach, SalesLoft 21.

My Secret Weapon For Increased Database Health


The combination of traditional marketing (demand generation) and lead development (LDR/SDR) have so much more potential when we close the loop on email outreach. And here’s the thing, the platforms sales is using (Yesware, Salesforce, Outreach, etc.)

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Are Webinars Dead? How to Make a Webinar that Works in 2018


Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “ How to Produce Webinars Your Sales Reps and Prospects Will Love. ”. With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach.

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5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring.

Predictive Marketing: The Next Must-Have Technology for CMOs

Ignite Tech

This technology eliminates a great deal of manual and redundant work from marketing and sales analytics, letting reps spend more time on high-value outreach and lowering chances that a calculation error will cost the company important deals.

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Building the Best B2B Marketing Technology Stack


Providers in this category include Marketo, Oracle Eloqua, HubSpot, Pardot and dozens of others. While some MAPs, like HubSpot include a CRM, more robust solutions include Salesforce and Microsoft Dynamics. Some CMS options include Drupal, WordPress and HubSpot.

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How Technographics Help You Find the Right Prospects for Your Outbound Marketing Campaigns

HG Data

Some of the more popular systems Bedrock Data connects are HubSpot , Marketo , Pardot , ConnectWise , Salesforce , Microsoft Dynamics , NetSuite , SugarCRM , Zoho , Insightly , Base CRM , Pipedrive and Cvent.

Does Profile Management Require Predictive Scoring?

Ignite Tech

Using Profile Builder, we can quickly create a simple, custom profile that allows us to target a narrowly defined set of prospects and customize our outreach to them. Then, I added in technographic signals to find people who use Pardot, Hubspot, Marketo or Eloqua.

Industry changing AI-powered Admissions Assistant launched for higher education


Today’s prospective students are busier than ever and need gently persistent yet highly personalized outreach. The assistant began autonomous outreach to leads that had engaged on behalf of more than 15 universities but had been unresponsive for six months or longer.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.

15 Tactics for Successful B2B Social Media Marketing


The role of social media in demand generation has evolved to encompass targeted lead generation, influencer outreach, lead nurturing, social listening and research. Every B2B marketer needs a mastery of social media for personal branding, relationships and influencer outreach.