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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Together, these two data points underscore a growing need for social media support among small businesses.

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Content Curation in B2B Marketing

Online Marketing Institute

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Social networking stuff fits here too.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010.

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B2B Lead Management Market Heats Up

Online Marketing Institute

And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Direct marketing lists?

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Free Download: 2010 Online Marketing Blueprint. Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Tweet This!

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Together, these two data points underscore a growing need for social media support among small businesses. .