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AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.

article thumbnail

AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.

article thumbnail

AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.