Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

Attendify

JUNE 13, 2019

Now transparency’s a vague term, so let’s boil it down a bit. The Experts Exchange blog does a good job of summing up the concept when they define it as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.”.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Salesforce Marketing Cloud

SEPTEMBER 23, 2021

This allows reps to build authentic, long-term customer relationships that lead to more sales wins. In fact, our latest State of Sales report revealed that almost three-quarters of sales leaders don’t feel capable of adapting to changing conditions. Sales wins equal more engaged reps. asked Adamson.

Work Management 98

Work Management Contingency Planning Gartner Terms and Conditions 98

Martech

DECEMBER 20, 2023

Sophisticated companies understand that first-party data is differentiating (because it is proprietary), relevant (it directly relates to the company and its customers), and consistently high quality (it comes from customers directly).

Marketing AI 103

Marketing AI Analytics Enterprise Management Planning 103