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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

There are probably other companies that do the same thing. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

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Guide to Competitor Analysis in 2021

Sharpspring

an agency, you want to help your clients set themselves apart. As you help clients build their digital marketing strategy, you’re teaching them not only to look at their tactics and approaches, but also to develop a good sense of what is going on in their target market. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.