Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Intent helps us further tighten our target accounts.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. As the Gartner Magic Quadrant companion report, the Critical Capabilities Report provides more in-depth insight into the product offerings of recognized vendors. Gartner Disclaimer. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

The Lead Agency

FEBRUARY 8, 2023

AI can fulfil the repetitive, data-focused aspects of ABM and B2B sales, generating valuable insights for salespeople, who can then use their interpersonal skills to establish contact and make the final sale. Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Exo B2B

SEPTEMBER 19, 2017

It speaks to your customers, it moves them along the sales cycle and acts as a powerful SEO magnet. Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. source: Delivering on Marketing’s Promise to Drive Sales, CEB Gartner. Read comments.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Zoominfo

JULY 14, 2023

B2C sales often happen directly between the business and the consumer without a salesperson, or with a very short sales cycle — once someone walks in the showroom door, they are ready to buy. Consumers make decisions based on their individual needs, rather than the needs of a broader business.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Business Brainz

JANUARY 12, 2021

The single biggest challenge of selling today is not selling, our customers’ struggle to buy.” – Brent Adamson, Distinguished VP, Advisory, Gartner. Buying decision is made by six to ten people who bring different opinions on the table and is rather complex. Actionable insight fuels personalization to shorten sales cycle.

Gartner 52

Gartner Marketing Automation Services Sales Cycle Sales Qualified Leads 52

Business Brainz

JANUARY 12, 2021

The single biggest challenge of selling today is not selling, our customers’ struggle to buy.” – Brent Adamson, Distinguished VP, Advisory, Gartner. Buying decision is made by six to ten people who bring different opinions on the table and is rather complex. Actionable insight fuels personalization to shorten sales cycle.

Gartner 52

Gartner Marketing Automation Services Sales Cycle Sales Qualified Leads 52