article thumbnail

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Think about how their location, age, and place of employment might help you personalize your messaging and tighten your advertising efforts. Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. When do people use their product?

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . traditional social media advertising like buying Facebook ads). I've seen more B2B tech companies utilizing influencer marketing (vs.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. traditional social media advertising like buying Facebook ads). I’ve seen more B2B tech companies utilizing influencer marketing (vs.