Differentiation Elasticity Funnel Advertising Lead Qualification 
SnapApp
APRIL 25, 2018
The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . traditional social media advertising like buying Facebook ads). I've seen more B2B tech companies utilizing influencer marketing (vs.
SnapApp
APRIL 25, 2018
The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. traditional social media advertising like buying Facebook ads). I’ve seen more B2B tech companies utilizing influencer marketing (vs.
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