Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Dark Mode On average, around 35% of Apple email client users use Dark Mode, so it’s important to make sure you’re designing for this audience.

Ideal Customer Profiles 93

Ideal Customer Profiles Click Rate Copywriting Newsletter 93

Litmus

FEBRUARY 2, 2023

For example, you may want to have a consistent from email address for your transactional and marketing emails for deliverability reasons (as frequent changes to your from email address could reset your sender reputation). To dissuade customers from replying to marketing emails. Resources could mean people, tools, and even budget.

Autoresponders 104

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Litmus

JANUARY 12, 2024

Litmus’ Email Client Market Share indicates that of the opens tracked, an average of 35% used Dark Mode in 2022, representing steady adoption year over year. Dark Mode has solidified its rightful place in the inbox—but making sure emails look great in this reading environment can be a big challenge for email marketers.

Communities 55

Communities Tools Tips Paid Search Agency 55

Litmus

OCTOBER 13, 2020

Listen to learn what subject lines get Caitlin to open, why personalization is important, and how much she uses the different tabs in Gmail. Caitlin Smith: Welcome to Delivering, a podcast about email design, strategy, copywriting, development and the email marketing industry. Caitlin Smith: My personal email?

Click Rate 64

Click Rate Email Marketing Paid Search Agency Interactive Marketing 64