article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

That's why media planning is such an important step, as it helps you get the most out of your ads. Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue.

Buy 83
article thumbnail

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%. Online Display. GetResponse.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy. The brands are now unified into three different platforms: Google Ads, Google Marketing Platform, and Google Ad Manager.

article thumbnail

10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Rx: Design your message with mobile in mind and reduce the amount of content for mobile devices - dont just optimize it. Sponsored by Doubleclick.

article thumbnail

Meet WPP’s firm of strategic marketing technologists

chiefmartech

I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. We do no creative, no web or app development, no media planning or buying.