Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 5, 2010

This also brings marketers into the dicussion around real value created for the organization. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. And something that is often overlooked: simply sharing the valuable content of others.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

ClearVoice

DECEMBER 7, 2020

Some of you are old enough to remember telemarketers and landlines. Common types of inbound marketing (includes a lot of content marketing): Website. SEO (search engine optimization). SEM (search engine marketing). Opt-in email marketing. Telemarketing. Marketing automation.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage. Now testing all these factors against your own objectives is very important.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100