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Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. Unfortunately, you might need a developer to get product data into your CRM unless you have a tool like Pendo that easily integrates. Salesforce.com and other CRMs have similar APIs around both contacts and leads.

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Engagio Releases Unified Account Inbox to Unlock Insights Buried in Email

Engagio

With these enhancements, sales reps (and the teams supporting them, including ops, SDRs, and marketing) now have access to a Unified Account Inbox, allowing them to mine emails and calendars, bringing previously hidden account activity to light for sales and marketing. To learn more, or request a demo, please visit: [link].

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Market changes: New product categories, such as customer experience optimization or customer engagement platforms , need to be supported with educational content. As markets mature, websites need to evolve. Google Analytics integration.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.