Why You Should Send Your CRM Your Product’s Usage Data
InsightSquared
FEBRUARY 27, 2018
Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. Unfortunately, you might need a developer to get product data into your CRM unless you have a tool like Pendo that easily integrates. Salesforce.com and other CRMs have similar APIs around both contacts and leads.
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