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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? What types of intent data are there?

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. 1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment.

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You Don’t Have to Settle.

PureB2B

Think peanut butter and jelly, salt and pepper, or the obvious one that rolls off the tongue: sales and marketing alignment. Maybe it’s getting a customer to sign up for your nurture program (for Marketing) and making a purchase in the same day (kudos, Sales!). Sure, the consumer examples are easy to find.

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Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

DealSignal

Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports. What types of lead enrichment data are useful?

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? B2B intent data is a collected set of those signals.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1.