Nurturing MQLs & SQLs: What Content Should You Provide to Each?
ClearVoice
AUGUST 30, 2022
What are MQLs in marketing? An MQL (marketing qualified lead) is someone who has engaged with your brand but isn’t ready to buy yet. Properly nurtured, an MQL could become an SQL. Read More: What Is a Marketing Qualified Lead (MQL)? Booking a meeting/requesting a demo. They want to learn more. Replying to an email.
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